2025 • Fine Art & Sculpture
Pieter Lessing Art
Gallery-first website and shop rooted in African aesthetics.
WebsiteE-commerceDuration: 4 weeksClient: Pieter Lessing
Client
Pieter Lessing
Industry
Fine Art & Sculpture
Duration
4 weeks
Year
2025
The challenge
Pieter needed a digital gallery that honours the cultural depth of his work while making it easy to browse, enquire, and purchase.
Our approach
- Gallery-first layouts that let paintings and sculptures take centre stage.
- Clean shop flow with clear filters (Fine Art, Sculptures, Home Decor & Hospitality) and simple cart/WhatsApp checkout.
- Mobile-first performance and SEO groundwork for future growth.
Outcomes
Gallery and shop aligned with Pieter’s artistic identity
Launch readiness
Mobile-first design, SEO setup, and scalable shop structure in place
Foundation
